What is TIAO?

The Tourism Industry Association of Ontario (TIAO) is recognized by government as the voice of tourism.

We advocate the importance of tourism as an economic driver and job creator in order to serve the interests of Ontario’s diverse tourism industry and business community.

Our association comprises regional tourism organizations (RTOs), destination marketing organizations (DMOs), sector associations, businesses and educators. Collectively, we represent more than 180,000 businesses and 372,000 employees.


1. Ensure favourable public policy.

2. Verify relevance and ROI for members.

3. Build and support a collaborative network.

4. Maintain organizational sustainability.


Economic prosperity for Ontario through tourism.


To be the unified voice of the diverse tourism industry in Ontario in order to realize prosperity and growth.