A TIAO membership is an investment in your industry and in your business.
“Tourism in Ontario represents a diversity of product offerings. TIAO represents the industry’s active interests, provides platforms for collaboration, and encourages a positive, united front to influence the growth and sustainability of our tourism industry.” — Darren Dalgleish, CEO and GM, St. Lawrence Parks Commission
TIAO is well positioned to deliver results to its membership on several key objectives:
Raising the profile and economic importance of the tourism and hospitality industry with governments, media and the public
Providing industry input and perspective on government policy that has the potential to impact the tourism and hospitality industry
Working with other tourism industry organizations to respond in a timely manner to critical issues as they arise
Advocating to all levels of government to invest more resources in the tourism and hospitality industry
Providing timely information to member organizations on important information and developments impacting the industry
Why become a Member?
TIAO will be a stronger, more unified voice for Ontario’s tourism industry, representing its interests to governments, businesses, media and the public. TIAO works proactively with stakeholders to resolve tourism’s diverse challenges and issues. It is with this goal in mind that TIAO undertakes its work.
Who do we talk to?
Ministry of Tourism, Culture & Sport
Office of the Premier
Ministry of Finance
Ministry of Economic Development & Growth
Ministry of Infrastructure
Ministry of Labour
Ministry of Transportation
Ministry of Agriculture, Food and Rural Affairs
Ministry of Advanced Education & Skills Development
Ministry of Government and Consumer Services
Opposition Parties including leaders and critics
Other organizations: Ontario Chamber of Commerce, The Mowat Centre, Colleges Ontario, Association of Municipalities of Ontario.
In an effort to bring tourism stakeholders and government together, TIAO hosts events such as Tourism Day at Queen’s Park, which features meetings with MPPs from all parties, attendance at Question Period, as well as a reception at the end of the day. This is our members-only advocacy event of the year! Tourism Day at Queen’s Park is an integral opportunity for tourism operators to raise awareness of the value of the tourism industry by providing first hand experiences to government representatives. Not only a chance to meet with MPPs and Ministers, Tourism Day allows participating members to reaffirm TIAO’s primary goal of positioning the province’s tourism industry for economic growth and prosperity.
“Membership has its privileges! TIAO not only provided an unique opportunity to have face time with the Minister of Tourism, Culture and Sport and get to see the Legislative Assembly in action; Tourism Day at Queen’s Park provided an opportunity for the School of Hospitality, Tourism & Culinary Arts to connect with a network of tourism industry leaders that resulted in valuable partnerships that will benefit students, faculty and tourism curriculum. We are proud to continue our membership with the Tourism Industry Association of Ontario.” — Michelle Caine, Chair, School of Hospitality, Tourism and Culinary Arts, Centennial College
TIAO facilitates four member committees in an effort to procure input into the association’s Issues Agenda. Each committee (DMO, Association, RTO and Operator/Supplier) provide perspective on issues affecting the industry; this information is taken to the TIAO Board for inclusion in TIAO’s advocacy efforts. These committees meet (at least) quarterly throughout the year.
TIAO also provides information to the provincial government on issues that affect the industry on an on-going basis. Examples of recent work include:
The Changing Workplace Review (Ministry of Labour)
Conservation Authorities Act Review (Ministry of Natural Resources and Forestry)
Protecting Employees’ Tips Act (Ministry of Labour)
Provincial Pre-Budget Submissions (Ministry of Finance)
In the spring of 2014, with support from the Ministry of Tourism, Culture and Sport, TIAO undertook a province-wide consultation process to provide a status update on the 2009 tourism competitiveness study led by Greg Sorbara. Ultimately, this five-year follow up marked an opportunity for stakeholders to have a larger impact on the industry by voicing their ideas, concerns and expectations moving forward.
A full report, entitled “Mapping Ontario’s Tourism Future”, was released in November 2014. It included 27 recommendations ranging from the government’s leadership role and the need for an all-of-government approach, to transportation improvements that will make it easier for visitors to get around, to experience development and strategic marketing of Ontario’s tourism product.
Following the release of the report, the Ministry of Tourism, Culture and Sport committed to the formulation of a strategic framework for tourism in Ontario. In the spring of 2016 the Ministry began consultations with tourism stakeholders across the province to gather input for the framework’s development.
TIAO has established a tiered approach to membership fees based on the annual budget of the member organization.
Annual Budget Size
Budgets exceeding $5 million
Budgets between $2 and $5 million
Budgets between $1 and $2 million
Budgets between $500,000 and $1 million
Budgets between $250,000 and $500,000
Budgets under $250,000
Government Agencies, Educational Institutions & Students
Annual TIAO Dues
* please note that all memberships fees are HST applicable. HST #86544 9391