Green Tourism

Green TourismTIAO has partnered with Green Tourism to deliver sustainable tourism certification programs to businesses in Ontario. As the exclusive purveyor of Green Tourism certification in the province, TIAO is able to offer affiliate Green Tourism memberships, including preferred rates for TIAO Members. Interested in exploring opportunities for sustainable tourism certification with Green Tourism further? Contact Carol Greenwood, Manager, Membership and Business Development.

Inquire About Certification

About the Program

As one of the first sustainable tourism certification programs in the world, Green Tourism has always been a leader in making it easy for businesses and travellers to make a difference. Green Tourism is one of the most sought after eco-labels because each of its members receives a one-on-one assessment, and expert advice from a trained sustainability assessor who reviews everything from energy efficiency to food sources.

Green Tourism’s customers include all types of tourism-related businesses: accommodations and lodging; wineries, breweries, meaderies and distilleries; tour operators; tourist attractions; restaurants, pubs and cafés; adventure, wilderness and eco-tourism operators.

  • Green Tourism is recognized as the world’s largest and most credible sustainable tourism certification program.
  • With over 15 years of experience, there are currently more than 2,000 certified businesses internationally. A full list can be found at
  • Criteria are aligned with ISO 14001 and exceed the Global Sustainable Tourism Council Criteria, as validated by the International Centre for Responsible Tourism, and take a holistic approach to sustainability by covering categories from management to cultural and heritage practices to waste, water, carbon and energy.
  • There are currently more than 100 Canadian businesses that are certified or “awaiting grading”, covering a range of different types of tourism operators, including wineries, hotels, attractions, campgrounds, tour operators, restaurants and more. A full list of Canadian members can be found at

How It Works

  1. Request access to the Getting Started Package, which includes the criteria checklist, Master Criteria and Getting Started Guide. Contact Carol Greenwood to get the ball rolling!
  2. Following an assessment, you will receive a grading report and scorecard, complete with expert recommendations for improving your sustainability performance, reducing costs and ideas for sharing your green achievements with your guests. A minimum score of 120 out of 300 points is required to achieve a Bronze Award.

Marketing Benefits for Bronze, Silver & Gold Members

  • Green Tourism window decal, certificate, outdoor aluminum sign, and use of the Green Tourism logo for your promotional materials, website etc., to help demonstrate your commitment to sustainability.
  • A video and blog post featuring your content about your greatest green initiatives, that you can use on your social media, website, etc. Marketing value of $1000.
  • Searchable listing on both and, which includes a photograph, description, contact details and a backlink to your website, valuable for SEO and your Google ranking. Marketing value of $600.
  • Promotion of the program and our members through social media, press releases and editorials at the regional, provincial, national and international level.
  • A summary of your top achievements, which can be used to tell your green story in your marketing efforts.

Operational Benefits

  • A one-on-one assessment with a sustainability expert.
  • A custom report prepared by your assessor, with advice and an action plan of the top opportunities for improving your sustainability performance and saving money.
  • Identification of rebates and incentives that may be available. Businesses that have implemented the assessor’s recommendations have been able to save an average of 20% on operating costs within three years.
  • Free annual subscription to our web-based carbon calculator, where you can measure your carbon footprint based on international standards ($99 to $1,999 value).
  • Referrals to resources to help you get started if you choose to implement recommended actions.
  • Monthly e-newsletter, access to webinars, special offers, rebate and incentive information, and discounts from green suppliers in our Green Network.
  • Connections and opportunities for learning and sharing from other Green Tourism members and partners who can help you on your green path.

Grading is valid for two years. Included in your annual fee, a new assessment is then completed every two years thereafter to confirm your status, if you wish to remain part of the program.


Article: 4 Tools to Help You Crush Your Sustainability Goals

Spring is the perfect time to check in on those green business goals we keep waxing poetic about over here at Green Tourism Canada, and it’s also a great time to check in on your progress. Why? Well, it’s been over three months since the start of the new year, it’s almost the start of […]

Posted in Green Tourism, Resources | Comments Off on Article: 4 Tools to Help You Crush Your Sustainability Goals

Article: Telling Your Green Story to Attract More Guests

This content is restricted to TIAO Members. If you’re a member of TIAO, please log in. If you’re interested in becoming a member of TIAO, please visit our JOIN TIAO page.

Posted in Green Tourism, Resources | Tagged , | Comments Off on Article: Telling Your Green Story to Attract More Guests

Article: How to Rock 2017 with the International Year of Sustainable Tourism

Watch out Canada! 2017 marks the International Year of Sustainable Tourism and we are super excited to keep you inspired with what opportunities this presents for your business. Read on for some suggestions and stay tuned for more “International Year” inspired articles, resources and tools in the coming weeks and months to help you make […]

Posted in Green Tourism, Resources | Tagged , | Comments Off on Article: How to Rock 2017 with the International Year of Sustainable Tourism

Article: How To Establish a Green Team

Moving your company towards sustainability needs to come from both the top down as well as the bottom up. Once an executive decision is made to support sustainability, there needs to be ongoing support to establish and implement a green action plan and strategy. Creating that plan and keeping it on track are jobs for […]

Posted in Green Tourism, Resources | Tagged , | Comments Off on Article: How To Establish a Green Team

Article: What Travellers Want But Aren’t Telling You

Have you ever asked your guests what they really care about beyond the standard comment cards? Have you asked them specific questions about your environmental responsibility? Most tourism businesses haven’t, but we did. The travel industry is currently experiencing a “New Tourism”, according to the World Tourism Organization. These new tourists have a high level of […]

Posted in Green Tourism, Resources | Tagged , | Comments Off on Article: What Travellers Want But Aren’t Telling You