About TIAO

The Tourism Industry Association of Ontario (TIAO) is recognized by government as the voice of tourism.

We advocate the importance of tourism as an economic driver and job creator in order to serve the interests of Ontario’s diverse tourism industry and business community.

TIAO comprises regional tourism organizations (RTOs), destination marketing organizations (DMOs), sector associations, businesses, suppliers and educators. Across the province we represent more than 188,000 businesses and 391,000 jobs.



1. Ensure favourable public policy.


2. Verify relevance and ROI for members.


3. Build and support a collaborative network.


4. Maintain organizational sustainability.


To be the unified voice of the diverse tourism industry in Ontario in order to realize prosperity and growth.


Economic prosperity for Ontario through tourism.

Why become a member?

TIAO works proactively with stakeholders to resolve policy issues facing Ontario's tourism industry. With your support, TIAO can present a stronger, more unified front when advocating on behalf of tourism—representing industry interests to government, media, the business community and the public.

TIAO is well positioned to deliver results to its membership on several key objectives:

  • Raising the profile and economic importance of Ontario's tourism and hospitality industry with government, media and the public.

  • Providing industry input and perspective on government policy that has the potential to impact the tourism industry.

  • Working with other tourism industry organizations to respond to critical issues in a timely manner.

  • Advocating further investment in Ontario's tourism industry.

  • Informing member organizations of important announcements and developments impacting industry.

Who Do We Talk To?

Government of Ontario

  • Ministry of Tourism, Culture & Sport

  • Office of the Premier

  • Ministry of Finance

  • Ministry of Economic Development & Growth

  • Ministry of Infrastructure

  • Ministry of Labour

  • Ministry of Transportation

  • Ministry of Agriculture, Food and Rural Affairs

  • Ministry of Advanced Education & Skills Development

  • Ministry of Government and Consumer Services

  • Opposition Parties including leaders and critics

Other Organizations

  • Ontario Chamber of Commerce
  • The Mowat Centre
  • Colleges Ontario
  • Association of Municipalities of Ontario

Interested in becoming a TIAO member?


Contact Carol Greenwood, Director of Membership & Business Development at 416-483-1691 or cgreenwood@tiaontario.ca