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About TIAO

The Tourism Industry Association of Ontario (TIAO) is recognized by government as the voice of tourism.

At TIAO we work on behalf of our membership, collectively representing 200,000 businesses and 400,000 employees, to take on pressing policy issues that impact the Ontario tourism industry. TIAO leads the way in government relations on behalf of the Ontario tourism industry, including tourism businesses and operators, destination marketing organizations, regional tourism organizations, and educators. We provide evidenced-based policy recommendations to ensure the provincial government understands and addresses the multifaceted needs of the tourism industry.


TIAO propels the powerful and innovative Ontario tourism industry by connecting tourism leaders, innovators, government, and educators through events and conferences. We are proud to host the largest gathering of tourism leaders, educators, businesses, and government officials in Canada, at our annual Ontario Tourism Summit.


To be the unified voice of the diverse tourism industry in Ontario in order to realize prosperity and growth.


Economic prosperity for Ontario through tourism.

Why become a member?

TIAO works proactively with stakeholders to resolve policy issues facing Ontario's tourism industry. With your support, TIAO can present a stronger, more unified front when advocating on behalf of tourism—representing industry interests to government, media, the business community and the public.

TIAO is well positioned to deliver results to its membership on several key objectives:

  • Raising the profile and economic importance of Ontario's tourism and hospitality industry with government, media and the public.
  • Providing industry input and perspective on government policy that has the potential to impact the tourism industry.
  • Working with other tourism industry organizations to respond to critical issues in a timely manner.
  • Advocating further investment in Ontario's tourism industry.
  • Informing member organizations of important announcements and developments impacting industry.

Who Do We Talk To?

Ministry of Tourism, Culture and Sport                                                                                                               Office of the Premier

Ministry of Finance                                                                                                                                                   Ministry of Agriculture, Food and Rural Affairs

Ministry of Economic Development, Job Creation and Trade                                                                     Ministry of Education 

Ministry of Energy, Northern Development and Mines                                                                                 Ministry of the Environment, Conservation and Parks 

Ministry of Government and Consumer Services                                                                                            Ministry of Infrastructure

Ministry of Labour                                                                                                                                                     Ministry of Municipal Affairs and Housing 

Ministry of Natural Resources and Forestry                                                                                                      Ministry for Seniors and Accessibility

Ministry of Training, Colleges and Universities                                                                                                 Ministry of Transportation

Opposition Parties including leaders and critics

Interested in becoming a TIAO member?


Contact Carol Greenwood, Vice President, Membership & Business Development at 416-483-1691 or