TIAO’s Careers in Tourism Awareness Campaign addresses Ontario’s growing challenge of filling job vacancies at every level—from less skilled to highly skilled positions—throughout the tourism industry. Designed to attract people to the myriad of career options and job opportunities available to them in tourism, this project will shine light on the province as a champion employer.
Allowing for distinctions between different industry sectors and geographical regions, the campaign targets multiple demographic groups. Tactics include an Ontario tourism job board, career profiles, presentations to secondary and post-secondary students, as well as career centres supported through social media channels.
Ultimately, this initiative aims to elevate the public's knowledge of tourism as an economic driver and job creator.
To find out how you can get involved, contact Janet O’Connell, Director of Finance and Special Projects.