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PRODID:-//Tourism Industry Association of Ontario//Silkstart Technology 
 Inc.//
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TZID:America/Toronto
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DTSTART;VALUE=DATE-TIME:20260308T020000
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DTSTART;VALUE=DATE-TIME:20261101T020000
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BEGIN:VEVENT
SUMMARY:Marketing & Advertising Tips
DTSTART;TZID=America/Toronto;VALUE=DATE-TIME:20230208T120000
DTEND;TZID=America/Toronto;VALUE=DATE-TIME:20230208T130000
DTSTAMP;VALUE=DATE-TIME:20230202T173446
UID:63dbf4361995c705a578bc10
DESCRIPTION: February 8: Marketing &amp\; Advertising Tips Session 
 Information: We&rsquo\;ll discuss how having representation at every stage
  of the creative process helps to develop meaningful and impactful 
 campaigns\, that connect with consumers. This starts from the initial 
 stages of the client and agency briefing\, and continues through the 
 production phase\, that includes the teams behind the camera as well. 
 Speakers Carlos Moreno Partner &amp\; Chief Creative Officer Carlos is one
  of the most decorated Creative Directors in Canada. Notable he has been 
 awarded the prestigious Grand Prix at the Cannes Lions Festival of 
 Creativity. As an Art Director\, he was twice included in the Top Ten list
  globally by The Gunn Report\, ranked the number one Creative Director in 
 Canada on the Strategy Magazine Creative Report Card over three different 
 years. Under his leadership his previous agency Cossette was named 
 Canadian Agency of the Year consecutively over three years. He achieved 
 the same honour while at BBDO 11. In each case\, firsts for the agencies. 
 Before founding Broken Heart Love Affair\, Carlos was Global Chief 
 Creative Officer at Cossette where he ran a variety of blue-chip 
 accounts\, including McDonald&rsquo\;s\, General Mills\, SickKids\, Canada
  Goose and Public Mobile. He has also worked as an Art Director and 
 Creative Director in Toronto and New York for McCann\, Saatchi and 
 Downtown Partners DDB. A native of Guatemala\, Carlos was named one of the
  most Influential Hispanics in Canada by the Hispanic Chamber of Commerce 
 and sits on the Board for the Advertising and Design Club of Canada and 
 was honoured to be on the See It Be It panel. Ravi Singh VP\, Client 
 Success Ravi has over 15+ years of experience within the industry\, and 
 over his career\, he&rsquo\;s worked on several local\, national and 
 global clients. His experience covers the financial\, aviation\, CPG\, 
 electronics\, fast casual dining\, government industries\, as well as 
 several others. Throughout his career\, he&rsquo\;s built strong 
 relationships with client\, agency\, and industry partners\, while driving
  business results. He&rsquo\;s a strong ally of the creative process and 
 helps his teams build and develop award winning campaigns. Along with 
 helping to push the work forward\, he&rsquo\;s keen on building and being 
 a part of a strong agency culture. Prior to his arrival at BHLA\, at his 
 previous agency\, he led\, developed\, and helped operationalize a DEI 
 strategy\, which he plans to help execute at BHLA. Most importantly\, he 
 loves the ability to work with talented and caring people\, who want to 
 create behaviour changing work. Janice Liu Janice Liu is an entrepreneur 
 at her core. She has founded and led several for-profit and non-for profit
  businesses and organizations. Aside from building and scaling 
 businesses\, she is an angel investor\, supporting Cornell Tech in their 
 quarterly start up guidance sessions and sits on several boards and in 
 advisory roles across start ups in hospitality\, healthcare\, tech and 
 software. Janice believes in an equity\, inclusiveness and a future of 
 work that opposes systemic and frameworks of oppression. She speaks about 
 The Future of Work: How to Implement a 4 Day Work Week and The Data Supply
  Chain&rsquo\;s Intersection with Frameworks of Oppression. Alica Hall 
 Alica Hall has been working at the intersection of art\, communications 
 and community development for over a decade. Her curatorial practice is 
 driven by a desire to explore identity and power\, excavate lesser-known 
 stories and a commitment to expand visual narratives surrounding the Black
  experience. In 2018\, she took on the role of Executive Director at Nia 
 Centre for the Arts\, a Toronto-based charity that supports and showcases 
 arts from across the Afro-Diaspora. In her time at the Centre\, she has 
 raised over $11-M in capital funding\, expanded operations\, curated their
  first Art Fair and . Alica is now heading up the renovation of Nia 
 Centre's 14\,000 sq. ft. facility which will transform the Centre into 
 Canada&rsquo\;s first professional space dedicated to Afro-diasporic art. 
LOCATION:Online
PRIORITY:5
URL:https://www.tiaontario.ca:443/events/marketing-advertising-tips
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