BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Tourism Industry Association of Ontario//Silkstart Technology 
 Inc.//
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
DTSTART;VALUE=DATE-TIME:20260308T020000
TZNAME:EDT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
BEGIN:STANDARD
DTSTART;VALUE=DATE-TIME:20261101T020000
TZNAME:EST
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
SUMMARY:Traveler Trends 2026: Insights for the Season Ahead
DTSTART;TZID=America/Toronto;VALUE=DATE-TIME:20260204T100000
DTEND;TZID=America/Toronto;VALUE=DATE-TIME:20260204T113000
DTSTAMP;VALUE=DATE-TIME:20260202T125338
UID:69809e521995c705d76c1a12
DESCRIPTION: Join Explorers&rsquo\; Edge for an engaging webinar exploring 
 the latest travel trends shaping the 2026 season. The session will feature
  Context Research Group presenting key data and research on U.S. and 
 Ontario travelers\, including shifts in motivations\, interests\, 
 barriers\, and destination choices. This webinar is designed for tourism 
 businesses\, operators\, and destination partners\, offering actionable 
 takeaways to better understand evolving traveler behaviors and plan 
 effectively for the season ahead. Key trends among U.S. travellers How 
 motivations\, interests\, barriers\, and destination preferences are 
 evolving&mdash\;and what that means for our region. Key trends among 
 Ontario travellers Changes in trip-planning behaviour\, travel needs\, and
  the balance between day trips and overnight stays. What this means for 
 the season ahead Actionable insights and practical implications to support
  spring and summer planning with partners and operators. Important 
 context: The information presented by Context Research Group is grounded 
 in verified data and empirical evidence. The data is factual and presented
  as such\; it is not speculative\, nor is it an interpretation or opinion.
  Following the presentation\, CEO James Murphy will lead a facilitated 
 dialogue focused on what this data means in practice for tourism 
 operators\, municipalities\, and regional partners. This discussion is 
 critical\, as Explorers&rsquo\; Edge is actively developing contingency 
 and pivot strategies for fiscal years 2026&ndash\;2027 in response to 
 rapidly shifting global and economic conditions. The insights gathered 
 will directly inform decision-making\, planning priorities\, and how the 
 region adapts in real time to what is unfolding on the world stage. 
LOCATION:Zoom
PRIORITY:5
URL:https://www.tiaontario.ca:443/events/traveler-trends-2026-insights-for-
 the-season-ahead
END:VEVENT
END:VCALENDAR