What: Official Launch of Forward Motion: A Strategic Playbook for Ontario’s Tourism Industry
When: Monday, August 11, 2025 | 10:00 AM – 12:00 PM (ET)
Where: Online | Register at tiaontario.ca/events/ontario-tourism-strategy-launch
Ontario’s tourism industry is stepping forward with a bold, sector-led plan to drive sustainable growth, attract investment, and unlock the full economic potential of the visitor economy.
Join tourism stakeholders from across the province for the official launch of Forward Motion: A Strategic Playbook for Ontario’s Tourism Industry - a sector-led blueprint to drive investment, attract talent, diversify and grow markets, and strengthen Ontario’s visitor economy.
Facilitated by the Tourism Industry Association of Ontario (TIAO) and developed by the industry, for the industry, this playbook reflects the insights and input of tourism operators, sector leaders, and communities across Ontario. It’s a plan for action, collaboration, and long-term growth - created at a time when Ontario needs it most. TIAO received support from the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), to develop the plan.
Why This Matters
Tourism in Ontario is a $30+ billion engine that drives jobs, culture, and community. But today’s global uncertainty and intensifying competition demand focus and action to move beyond recovery to drive growth.
Forward Motion is Ontario’s proactive response: a made-in-Ontario strategy to unlock the full economic and social value of tourism and position the sector as a driver of prosperity and pride in every corner of the province.
What to Expect at the Launch
- Overview of six strategic pillars that will guide the sector’s future:
- Attract More Visitors and Spending
- Expand Transportation Infrastructure
- Strengthen Workforce Resilience
- Facilitate Product Development & Capacity Investment
- Advance Practical Sustainability
- Foster Collaboration and Leadership
- Insights from industry leaders and strategy architects
- First wave of implementation projects and opportunities for collaboration
- Access to the full playbook and tactical roadmap
A Sneak Peek at Key Objectives
The strategy outlines bold, actionable objectives to grow and strengthen the sector, including:
- Attracting more international visitation.
- Attracting investment to scale infrastructure, product, and experience development across Ontario.
- Building a resilient tourism workforce through new training pipelines.
Register Now
Ontario’s tourism industry and supplier community are invited to attend the launch event; please register in advance at tiaontario.ca/events/ontario-tourism-strategy-launch
Media Opportunities
A press release with full strategy details will be issued on August 11, 2025. Please email media@tiaontario.ca to request interviews or schedule a post-event media opportunity.