About Explore Waterloo Region

Explore Waterloo Region is the Destination Marketing Organization for Waterloo Region, representing the cities of Cambridge, Kitchener, and Waterloo, as well as the townships of North Dumfries, Wellesley, Wilmot, and Woolwich. Located in the heart of southwestern Ontario, this vibrant destination blends rural charm with urban energy, offering a refreshing mix of outdoor adventures, vibrant festivals, and unforgettable local experiences. 

Explore Waterloo Region drives tourism growth by working with industry partners, event organizers, and government stakeholders to showcase the area’s strengths, from its thriving tech and education sectors to its capacity for hosting world-class meetings, sporting events, and group travel experiences. Here, innovation and tradition play side by side — and curiosity is always rewarded.