(External) Lunch & Learn Data Crunch series: In Conversation with Love, Orangeville

Join us for a fresh Data Crunch chat! Tom Guerquin from Central Counties Tourism sits down with Vicki Sword, Tourism and Culture Officer with the Town of Orangeville, to unpack the story behind the Love, Orangeville rebrand — and how data played a starring role.

They’ll share where the idea started, the questions they wanted to answer, and how research insights have lead to exciting growth of their visitor economy.

• How Love, Orangeville grew from research to reality
• The key questions that shaped their journey
• Lessons any destination can take away

Advanced registration is required to join this session – please sign up now!