February 8: Marketing & Advertising Tips

Session Information:

We’ll discuss how having representation at every stage of the creative process helps to develop meaningful and impactful campaigns, that connect with consumers. This starts from the initial stages of the client and agency briefing, and continues through the production phase, that includes the teams behind the camera as well.

Speakers

Carlos Moreno
Partner & Chief Creative Officer

Carlos is one of the most decorated Creative Directors in Canada. Notable he has been awarded the prestigious Grand Prix at the Cannes Lions Festival of Creativity. As an Art Director, he was twice included in the Top Ten list globally by The Gunn Report, ranked the number one Creative Director in Canada on the Strategy Magazine Creative Report Card over three different years. Under his leadership his previous agency Cossette was named Canadian Agency of the Year consecutively over three years.  He achieved the same honour while at BBDO 11. In each case, firsts for the agencies.

Before founding Broken Heart Love Affair, Carlos was Global Chief Creative Officer at Cossette where he ran a variety of blue-chip accounts, including McDonald’s, General Mills, SickKids, Canada Goose and Public Mobile. He has also worked as an Art Director and Creative Director in Toronto and New York for McCann, Saatchi and Downtown Partners DDB.

A native of Guatemala, Carlos was named one of the most Influential Hispanics in Canada by the Hispanic Chamber of Commerce and sits on the Board for the Advertising and Design Club of Canada and was honoured to be on the See It Be It panel.

Ravi Singh
VP, Client Success

Ravi has over 15+ years of experience within the industry, and over his career, he’s worked on several local, national and global clients. His experience covers the financial, aviation, CPG, electronics, fast casual dining, government industries, as well as several others.

Throughout his career, he’s built strong relationships with client, agency, and industry partners, while driving business results. He’s a strong ally of the creative process and helps his teams build and develop award winning campaigns. Along with helping to push the work forward, he’s keen on building and being a part of a strong agency culture. Prior to his arrival at BHLA, at his previous agency, he led, developed, and helped operationalize a DEI strategy, which he plans to help execute at BHLA.

Most importantly, he loves the ability to work with talented and caring people, who want to create behaviour changing work.

Janice Liu

Janice Liu is an entrepreneur at her core. She has founded and led several for-profit and non-for profit businesses and organizations. Aside from building and scaling businesses, she is an angel investor, supporting Cornell Tech in their quarterly start up guidance sessions and sits on several boards and in advisory roles across start ups in hospitality, healthcare, tech and software. Janice believes in an equity, inclusiveness and a future of work that opposes systemic and frameworks of oppression. She speaks about The Future of Work: How to Implement a 4 Day Work Week and The Data Supply Chain’s Intersection with Frameworks of Oppression.

Alica Hall

Alica Hall has been working at the intersection of art, communications and community development for over a decade. Her curatorial practice is driven by a desire to explore identity and power, excavate lesser-known stories and a commitment to expand visual narratives surrounding the Black experience. In 2018, she took on the role of Executive Director at Nia Centre for the Arts, a Toronto-based charity that supports and showcases arts from across the Afro-Diaspora. In her time at the Centre, she has raised over $11-M in capital funding, expanded operations, curated their first Art Fair and . Alica is now heading up the renovation of Nia Centre's 14,000 sq. ft. facility which will transform the Centre into Canada’s first professional space dedicated to Afro-diasporic art.