About Destination Ontario

Destination Ontario is an agency of the Government of Ontario with a vision to position Ontario as a preferred global destination. Destination Ontario’s mission is to generate increased visitation by Ontario, Canadian and international tourists, enhance tourism expenditures in Ontario, and contribute to provincial economic prosperity through impactful marketing and results oriented investment partnerships.

Launched in 1999, Destination Ontario, together with its industry partners, develops and delivers exciting, integrated marketing programs in Ontario and eleven countries around the world. Destination Ontario provides a range of services for the industry including strategic planning, marketing research, research-driven programs, media promotion, advertising opportunities, consumer information services, travel trade promotions and partnership investments.

Destination Ontario works in collaboration with tourism partners to drive economic growth and job creation in the Ontario tourism industry. Destination Ontario leads the marketing of Ontario provincially, nationally and internationally and delivers marketing activities that engage travellers to come to Ontario. By showcasing a powerful brand, Destination Ontario helps to deliver results for increased visitation and tourist spending.