As President & CEO of the Tourism Industry Association of Ontario (TIAO), Beth Potter leads the advocacy efforts for the tourism industry – promoting the importance of tourism as an economic driver and job creator for Ontario – by fostering a collaborative relationship between business owners, tourism organizations and governments.  Collectively, TIAO represents close to 200,000 businesses and close to 400,000 employees that are dedicated to promoting and operating the Province’s tourism infrastructure. 

An involved leader, Beth routinely works in partnership with other organizations to advance the policy work that TIAO undertakes on behalf of the industry.  These partnerships include the Council of the Great Lakes, and the World Travel & Tourism Council, the international organization that works to raise awareness of Travel & Tourism as one of the world’s largest economic sectors.

A recognized leader with more than 25 years of experience in the not-for-profit and tourism sectors, Beth has worked with a variety of boards, committees and volunteers across the tourism industry and from all walks of life.  She carries a firm belief that volunteers make the world go ‘round, and has proudly served on many industry boards, including the Ontario Chamber of Commerce.  She currently holds a board seat for the Metro Toronto Convention Centre and Tourism HR Canada.

With 25 years of leadership and management experience in the hospitality sectors, Carol epitomizes the power of rapport and relationship building.  Carol has represented Accor, Vintage Inns & Mississauga Tourism, in addition to her consulting firm, G.A.P Solutions.  Carol has assembled teams, opened hotels, provided training for sales professionals, and management training for leaders in the hotel network. Carol has conducted business audits and rebuilt teams through hiring, coaching & success focused development.

Christopher is the Director for Communications and Media Relations at TIAO. Prior to joining the TIAO team in March 2020, Christopher spent ten years working in political communications at the House of Commons in the United Kingdom

Jessica is a communications and marketing professional with over 7 years of experience in the public relations and communications industry. With this experience, Jessica has the ability recognize and capitalize on industry trends in order to reach target demographics. She has the ability successfully contribute to the development and execution of a variety of tactical communication plans with a focus on overseeing content and social production

Maxine began her career as a social worker supporting youth in the child welfare system. She transitioned into a role with Toronto’s DMO working in their Call Centre and eventually managing its daily operations for over 14 years. In the past 6 years, Maxine was responsible for the sales and marketing with the travel trade in North America.

Maxine is excited for this new opportunity with TIAO, providing support to Ontario’s tourism stakeholders.

Landon Logie is an Event Producer with a specialization in the design of culinary events, and more recently, virtual events. She is currently working as the Event Manager for the Tourism Industry Association of Ontario (TIAO).

Through her previous role as the Event Manager at the Culinary Tourism Alliance, she would spearhead planning and logistics for Canada’s leading hospitality symposium, the Terroir Symposium, as well as numerous Feast OnⓇ events across the province.

As an active member of the hospitality industry, Landon currently serves on the Board of Directors for Festivals & Events Ontario, an association devoted to the growth and stability of the festival and event industry in Ontario, as well as speaks at workshops and conferences across the province.

Landon’s experience includes event curation and execution for brands such as Amazon, Oxford Properties, and Destination Canada, and as a 2019 Kostuch Media Ltd Top 30 Under 30 honouree, Landon is celebrated for the passion, social consciousness, and meticulous attention to detail that she brings to every project.