Beth Potter took over the reins as President & CEO of the Tourism Industry Association of Ontario (TIAO) in January 2011. Beth leads the advocacy efforts for the tourism industry – promoting the importance of tourism as an economic driver and job creator for Ontario – by working with business owners, tourism organizations and governments.  

With more than 25 years of experience in the not-for-profit and tourism sectors, Beth has worked with a variety of boards, committees and volunteers across the tourism industry and from all walks of life. She currently serves on the boards for the Metro Toronto Convention Centre, and the Ontario Chamber of Commerce, and is a member of the Advisory Council for the Ted Rogers School of Hospitality & Tourism Management at Ryerson University.

With 25 years of leadership and management experience in the hospitality sectors, Carol epitomizes the power of rapport and relationship building.  Carol has represented Accor, Vintage Inns & Mississauga Tourism, in addition to her consulting firm, G.A.P Solutions.  Carol has assembled teams, opened hotels, provided training for sales professionals, and management training for leaders in the hotel network. Carol has conducted business audits and rebuilt teams through hiring, coaching & success focused development.

Alex is the Director of Policy and Research and works on key provincial policy issues on behalf of the tourism industry. Alex coordinates the development of government strategies, and policy recommendations on issues ranging from the Municipal Accommodation Tax, the tourism labour gap, and the workforce housing shortage in Ontario. Prior to joining TIAO, Alex worked as a Lead Researcher and Policy Analyst. In these roles Alex authored reports for the Law Foundation of BC, and the Social Science and Humanities Research Council, on labour migration, best policy practices, and the evolution of transnational employment relations in market economies. Alex holds a Masters of Sociology and Labour Studies from Simon Fraser University. 

Christopher is the Communications and Media Relations Manager for TIAO. Prior to joining the TIAO team in March 2020, Christopher spent ten years working in political communications at the House of Commons in the United Kingdom.