Industry Resources
Updated FIFA World Cup 2026™ Toronto Community Activation Toolkit
Planning an event, promotion, or community activity during FIFA World Cup 2026™?
The City of Toronto has updated the FIFA World Cup 2026™ Toronto Community Activation Toolkit with new resources, as previewed at the January 30th virtual industry briefing.
The toolkit offers simple guidance on what you can and can’t do, plus ideas to help you activate responsibly and confidently.
Destination Canada: Aurora AI
As global competition intensifies, Destination Canada has launched Aurora AI to provide Canadian tourism businesses a sharper competitive edge and a clearer line-of-sight on ever shifting market opportunities, and risks.
Aurora AI is turning Canada’s national data assets into practical, easy-to-use intelligence systems so that operators can quickly test new marketing ideas, better understand which travellers are most likely to buy what products, and, to shape value propositions that will drive conversion.
Functioning as your businesses business and marketing development co-pilot, the Traveller Twin simulates real audience segments, allowing marketers to test and refine campaigns before spending a dollar, helping every tourism business to grow by reducing guesswork while further expanding Canada’s reach to the world.