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Three Fires Collaborative Quest


The Tourism Industry Association of Ontario (TIAO), in collaboration with Indigenous Tourism Ontario (ITO) and Ontario Tourism Education Corporation (OTEC), created the Three Fires Collaborative Quest Program - a program designed to fill critical gaps within the industry and encourage recovery and growth of the province’s tourism workforce by bringing awareness of opportunities to potential Indigenous employees.

The program is executed in three phases - each managed by one of the three partners as mentioned above:

Fire One

Indigenous tourism businesses receive one-on-one coaching and support from ITO’s Indigenous Business Advisory (IBA) Program to assist in getting them market ready for the reopening. The structured content delivered to participants of the IBA Program will address all areas of a tourism operation required for business sustainability and success. It will follow market-ready standards established specifically for the Indigenous tourism industry. 


Fire Two

The second fire is managed by OTEC who will design and execute workshops to provide customized frontline training for 100+ Indigenous tourism employees and  those identified through the IBA. 


Fire Three

The third fire, executed by TIAO, is designed to bridge the gap between the other two fires by helping Indigenous tourism employees connect with employers, and conversely, tourism businesses (both Indigenous and non-Indigenous) connect with employees.



Employee Participation 

To be eligible for the program as a potential employee, you must be Indigenous. After being accepted into the program, you will have the opportunity to participate in front-line training workshops facilitated by OTEC. These workshops are suitable for potential employees whether you are just starting in the tourism industry, or if you have experience but are seeking a new position within the industry.


Indigenous Tourism Series Workshops

The Indigenous Tourism Workshops provide customized front-line training for Indigenous tourism employees as well as those identified through an Indigenous Business Advisor (IBA). Workshops can be hosted in-person, virtually, or self-taught through OTEC's online learning platform. 


The Indigenous Tourism Series Workshop includes three different trainings:

  • Service Excellence
  • Leading for Excellence
  • Coaching for Excellence

An overview, target audience, and learning outcomes on each training can be found here.

If you are interested in the self-taught virtual training, please follow the instructions here.

Employer Participation  

Please note: A Three Fires Collaborative Quest is designed to build capacity in the tourism workforce for the 2023 season. Employees will be applying for positions for April 1st, 2023 to March 31st, 2024.   

To apply for the program as an employer, you must be a tourism business in Ontario, and you must be willing to support your new employee’s training and development in collaboration with the program.  

An additional benefit, is upon completion of the program, you will be eligible to receive a wage subsidy of up to 30%, with a maximum of $5,000 per employee hired.   

To apply, click  here.


Program Benefits

  • Provides immediate financial support in the form of wage subsidies to enable operators to hire Indigenous employees.  
  • Provides training opportunities for front-line, supervisory, and ownership positions through interactive workshops and coaching sessions.  
  • Provides Indigenous operators with direct support from Indigenous Business Advisors focusing on ITO’s Four Pillars.
  • You are eligible to receive a wage subsidy of 30%, to a maximum of $5,000 per employee hired.


For potential employees looking to participate in the program, please register here.

For employers looking to participate in the program, please register here.