Tourism Issues Forum

25 Feb 2019
8:45am - 4:00pm EST
Event Details
8:45-9:15am Registration & Breakfast

Welcome & Opening Remarks

Beth Potter (President & CEO, Tourism Industry Association of Ontario)


Working Together to Address Labour Market Challenges 

Adam Morrison and David Peacock will share with us the initiative underway of a collaboration of industry partners and stakeholders across the province to address this challenge, with the goal of identifying a solution to the workforce challenges that our industry is experiencing and facing. Getting involved to define a solution always yields better results. 


Adam Morrison (Vice President of Projects and Partnerships, OTEC - Ontario Tourism Education Corporation)

David Peacock (Chief Executive Officer - Regional Tourism Organization Four Inc.)

10:45-11:00am Networking & Technical Break

Transportation Challenges, Options & Solutions

Moving people around our province has always been a topic of interest.    Learn about the key issues that Northern Ontario is facing, understand the latest developments around Union Station West and an example of how TIAO is working on finding an industry solution for one of our sectors.


Ian McMillan - McMillan Tourism

GTAA - Greater Toronto Airport Authority

Alexandra Rodgers  (Research & Policy Analyst - TIAO)




Municipal Accommodation Tax & Short-term Accommodation

Join us for an interactive presentation that will engage experts and the audience to discuss a variety of topics including:

  • How to implement and administrate the Municipal Accommodation Tax
  • How to conduct a review and audit one year after implementing the Municipal Accommodation Tax
  • How short-term accommodation impacts Ontario and the broader rental market 
  • How we can best regulate in the interest of improving access to affordable housing in Ontario

Presenter: Steve Ball (Secretary, TIAO Board of Directors & President, Ottawa Gatineau Hotel Association)

2:00-2:30pm Networking & Technical Break

Cannabis - Turning Over a New Leaf 

The legalization of cannabis, is still an area of uncertainty and unanswered questions for Ontario. 

Learn how a rural town in Ontario, facing a challenge of viability, sought out the business of cannabis as a solution to their future.  Kale Brown, Director of Corporate Services, for the Town of Aylmer shares their story on how collaboration and communication allowed for their community to embrace their proud heritage and bright future.

Presenter: Kale Brown (Director of Corporate Services, Town of Aylmer)

Hicks Morley is a law firm that specializes in employment Law, Human Rights and Occupational Health and have been recognized as experts on the topic of cannabis.

Whether you are an employer dealing with cannabis in the workplace, a service provider encountering impaired customers, Hicks Morley can assist your organization navigate this evolving area. 

Presenter:  Dianne E. Jozefacki (Labour &  Employment Lawyer,  Hicks Morley)

Leafly is the world's leading cannabis information platform, with millions of Canadian visitors and extensive year-over-year growth in theirtraffic both pre and post legalization. Offering information on how to find and use the right cannabis products legally and responsibly, they can help both individual consumers and governments navigate the cannabis landscape safely and effectively. 

Presenters:  William Norman (Government Relations Associate, Leafly Canada) & Liora Ipsum (Managing Editor, Leafly Canada)



Closing Remarks from the Honourable Michael Tibollo

Minister, Ministry of Tourism, Culture, and Sport


Event attendees who plan to stay overnight are welcome to take advantage of a special rate offered by the Novotel. Interested parties may contact reservations directly at 905-896-1000 and reference the name of the event: Tourism Issues Forum.


Live Streaming

Please note that the 2019 Tourism Issues Forum will not be live-streamed.

Adam Morrison

Vice President of  Projects and Partnerships, OTEC (Ontario Tourism Education Corporation)

Adam works to enhance OTEC's provincial labour market development initiatives by working with industry, government, educators and the not-for-profit sector. He guides the integration of occupational standards into the workplace and facilitates workforce development projects such as the national Ready-to-Work network of tourism training projects. He also played a key role in the development of Ontario's Tourism Workforce Development Strategy.




David Peacock

Chief Executive Officer - Regional Tourism Organization Four Inc.

David Peacock leads RTO4 Inc., the tourism business development incubator for Huron,Perth, Waterloo and Wellington with a focus on growing and future-proofing the region’s tourism assets and economy by creating sustainable destination management networks, distributed marketing & storytelling, stakeholder competencies and legacy resources. A business development specialist with a well-documented career as senior executive at both the President and CEO level in international television and electronic media, he has worked extensively in the UK, France, Brazil, Colombia, Venezuela, Finland and the U.S.A. Under David’s leadership, RTO4 has been recognized internationally for its innovative approach to tourism as an economic engine and for a number of the tools and processes it has developed. David serves on the Board of Directors of Destinations International in Washington DC.



Steve Ball 

Secretary, TIAO Board of Directors & President, Ottawa Gatineau Hotel Association

Prior to joining the OGHA in 2014, Steve spent 25 years in the consumer publishing business, including the role of vice-president of media at the Canadian Medical Association. He currently sits on several boards of directors, including co-chairing the Ottawa 2017 Bureau, a not-for-profit focused on celebrations for Canada's 150th anniversary.





Kale Brown

Kale Brown, Director of Corporate Services,  Town of Aylmer

Kale is responsible  for Local Economic Development, Planning, Building and Finance activities within the municipality. He is a proven community builder with success building consensus among developers and improving levels of service in the municipal development approval process. He recently led a project to overhaul of the Site Plan Approval process for the Town of Aylmer and the community is currently benefiting from a historically unprecedented level industrial development growth.              



Liora Ipsum

Managing Editor,  Leafly

Liora Ipsum is the Managing Editor at Leafly Canada where she oversees Leafly News production and other content projects.           








William Norman

Government Relations Associate,  Leafly

William Norman is Government Relations Associate at Leafly Canada, responsible for public sector outreach and stakeholder management. Previously, he worked for one of Canada's largest privately owned government relations firms, and has served as a political staffer at the Ontario Legislature and Parliament Hill.        





Dianne E. Jozefacki

Associate, Hicks Morley

Dianne Jozefacki is a labour and employment lawyer in Hicks Morley’s Toronto office.  She advises public and private sector employers on a wide range of labour and employment matters, with a particular emphasis on school board and education matters and employment litigation.    


The Honourable Michael Tibollo

Minister, Ministry of Tourism, Culture and Sport

Michael was elected to the Ontario legislature in 2018 as the MPP for Vaughan-Woodbridge. Among his many accomplishments, Michael Tibollo is a distinguished lawyer with over 30 years of experience. For the last 10 years, Tibollo has also been working and advocating for Caritas, which is a residential, therapeutic community seeking to help those suffering from addictions and mental health. In addition, Michael was instrumental in the creation of Italian Heritage Month in Canada.



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8:45am - 4:00pm EST

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