FINALISTS ANNOUNCED
Winners Revealed at OTS18, Oct. 24 @ Caesars Windsor
2018 Finalists
| Tourism Marketing Campaign Over $50K | "Off Ramp to Awesome" Campaign (Kingston Accommodation Partners) | 2017 Consumer Campaign (Ottawa Tourism) | The Views Are Different Here (Tourism Toronto) |
| Tourism Marketing Campaign Under $50K | Real Life Looks Different Here (Elmirst's Resort and Kawarthas Northumberland) | #MyHamilton User Generated Campaign (Tourism Hamilton) | "Canuck It Up!" Festival Canadiana (Town of Amherstburg) |
| Tourism Print Collateral Award | Bay of Quinte Discovery Guide (Bay of Quinte Regional Marketing Board) | Makers Guide to Kingston (Kingston Accommodation Partners) | 2017 Wine Country Ontario Travel Guide (Wine Marketing Association of Ontario) |
| Tourism Digital Marketing Award | Real Life Looks Different Here Videography (Elmhirst's Resort, Kawarthas Northumberland, Agency Next Door) | Fresh Made Daily Digital Campaign (Kingston Accommodation Partners) | Share Your Canada 150 (Explorers' Edge) |
| Tourism Marketing Partnership Award | Brewery Discovery Routes 2017 (Brewery Discovery Routes) | Sea to Sky (Ripley's Aquarium of Canada and CN Tower) | EPIC 1867 – Celebrating 150 Years of Winemaking in Essex County (Tourism Windsor Essex Pelee Island, Essex Pelee Island Coast Winegrowers Association) |
| Travel Media Story Award |
"From Bush Planes to Sacred Petroglyphs, Peterborough and the Kawarthas Offer a Fusion of Adventure, Recreation and Culture" (Michele Peterson) |
"A Pilgrimage to Cheese Country" (Karon Liu) | "Live Life on the Edge: Toronto is Buzzing for Country's Anniversary" (Wendy Parsons) |
| Travel Media Photography Award | Moutain Life Magazine Fall 2017 Cover (Colin Field) | Mountain Life Magazine Fall 2017 Snow Biker (Colin Field) | Tom Thomson's Gravestone at Leith Church (Garry Crallé) |
Presented by
Tourism Marketing Campaign Award UNDER $50,000
Applies to marketing campaigns that promote tourism in Ontario. The marketing budget for the overall campaign must be less than $50,000 including any creative, production, media buying, printing, supplier costs or in-kind contributions. The campaign must include one or more advertising or marketing tactics including print, radio, television or digital advertising, social media and media relations.
Tourism Marketing Campaign Award OVER $50,000
Applies to marketing campaigns that promote tourism in Ontario. The marketing budget for the overall campaign must be $50,000 or more including any creative, production, media buying, printing, supplier costs or in-kind contributions. The campaign must include one or more advertising or marketing tactics including but print, radio, television or digital advertising, social media and media relations.
Tourism Print Collateral Award
Applies to print collateral pieces that promote tourism in Ontario. This could include Ontario tourism destinations, attractions, tourism products, tour operators, festivals and events, transportation providers, etc.
Tourism Digital Marketing Award
Applies to digital marketing activities or campaigns that promote tourism in Ontario. This could include online advertising, consumer e-mails and other digital activities that feature Ontario tourism destinations, attractions, products, etc.
Tourism Marketing Partnership Award
Applies to any partnership that combines two or more stakeholders who come together to jointly promote tourism in Ontario through a marketing activity. Each partner must have contributed to the initiative financially or in-kind.
Travel Media Story Award
Applies to any travel media story published provincially, nationally or internationally that features tourism in Ontario. This could include published articles or featured stories in print, TV, radio, online (including blogs or vlogs). Advertising features are not eligible in this category. The story must be between 500 and 1200 words.
Travel Media Photography Award
Applies to any photography published provincially, nationally or internationally that features tourism in Ontario. This could include photography featured in magazines, newspapers, television broadcasts or online. Advertising features are not eligible in this category.