(External) International Readiness Training

As the 2026 global football tournament approaches, destinations across Canada are preparing to welcome international visitors. Destinations International, in partnership with the International Inbound Travel Association, is offering a complimentary training session designed to help tourism businesses better understand international visitor expectations.

This 90 minute virtual session will cover topics such as the importance of international inbound travel, cultural considerations, how to effectively serve international visitors, and strategies to convert first time visitors into repeat guests.

Hotels, attractions, restaurants, transportation providers, and frontline hospitality businesses are encouraged to participate.