|8:30-9:00am||REGISTRATION & BREAKFAST|
Welcome & Opening Remarks
Beth Potter (President & CEO, Tourism Industry Association of Ontario) & Lorrie McKee (Chair of the Board, Tourism Industry Association of Ontario)
|9:15-9:30am||Remarks from the Honourable Daiene Vernile
Ministry of Tourism Culture & Sport
Municipal Accommodation Tax
In the 2017 Ontario Budget, the Government of Ontario gave the authority to charge a hotel tax to all municipalities in the province. In this session, ADM Richard McKinnell will review the regulations that govern how municipalities can implement this new tax. Our panel will then discuss the different approaches that municipalities are taking, lessons learned so far, and how this can benefit the tourism industry.
Richard McKinnell (Assistant Deputy Minister, Ministry of Tourism, Culture & Sport)
John Winston (General Manager, Tourism London)
Steve Ball (President, Ottawa Gatineau Hotel Association)
Katherine Hobbs (Tourism Manager, Brockville Tourism/Chamber of Commerce)
Understanding Bill 148: Beyond the Minimum Wage Increase
Lots of the focus on Bill 148 has been on the increases to Ontario’s minimum wage, but a lot more changed in the Employment Standard Act as a result of this bill. Learn what those changes are and how they will impact your business.
Benjamin Guth (Founder & CEO, Mobilize Jobs)
Red Tape Challenge
For years, the tourism industry has been talking about the regulatory burden on businesses. In 2016, TIAO was able to get the tourism industry added to the Red Tape Challenge. Now is the opportunity to share insights into regulations that are out of date, out of sync, cumbersome, or duplicative. This session will be conducted as a Red Tape Challenge consultation session – so come prepared to talk about regulations that cause you grief.
Chris Huey (Director (Acting), Regulatory Modernization Branch, Open for Business, Ministry of Economic Development & Growth)
It’s a big year! With a Provincial Election in June and Municipal Elections in October, it’s a great time to talk tourism with candidates and politicians. This session will cover the messages important to our industry. We will also talk with some experienced people on the best ways to get the tourism message in front of the candidates and what to do post-election.
Beth Potter (President & CEO, Tourism Industry Association of Ontario)
Doug Switzer (President & CEO, Ontario Motor Coach Association)
Craig Hughson (Political Strategist, Aurora Strategy Group)
Lise Jolicoeur (Director, Strategy Corp)
Event attendees who plan to stay overnight are welcome to take advantage of a special rate offered by the Novotel of $145 per night. Interested parties may contact reservations directly at 905-896-1000 and reference the name of the event: Tourism Issues Forum.
President, Ottawa Gatineau Hotel Association
Steve has been President of the OGHA since 2014. Previously, he spent 25 years in the consumer publishing business, before leaving in 2006 to become the Vice-President of Media at the Canadian Medical Association. Steve sits on several boards of directors' including co-chairing the Ottawa 2017 Bureau, a not-for-profit focused on Ottawa celebrations for Canada's 150th anniversary.
Founder & CEO, Mobilize Jobs
Benjamin is the founder and president of Mobilize Jobs, and he is responsible for driving all aspects of the program’s strategy, operations, sales and marketing. Mobilize is an innovative staffing program backed by over 29 years of experience as a trusted international recruitment agency. The program has been a great success in Canada – having deployed 600+ Mobilizers in positions across the country over the past three years – and is ng every season. Previously, Benjamin ran the largest ethical and compliant international recruitment firm in Canada. Working closely with a wide breadth of Canadian businesses as well as key industry associations, Benjamin spends his days helping organizations develop their labour strategies and sourcing top tier talent throughout Canada.
Director (Acting), Regulatory Modernization Branch, Open for Business, Ministry of Economic Development & Growth
Chris Huey is the Director of the Regulatory Modernization Branch with the Ministry of Economic Development and Growth, Government of Ontario. His team is responsible for leading the government’s efforts at reducing regulatory burden for business, including running the Red Tape Challenge, preparing annual Burden Reduction legislation and producing the Annual Burden Reduction Report highlighting the government’s various burden reduction activities. Before joining the Ministry of Economic Development and Growth last year, Chris was the secretary to the Legislation and Regulations Committee of Cabinet for over 5 years, where he coordinated the approvals of all the government’s legislation and regulations during that time. Prior to that he held various Ontario Public Service roles in the Cabinet Office and Ministry of Labour.
Political Strategist, Aurora Strategy Group
Tourism Manager, Brockville Tourism/Chamber of Commerce
Katherine Hobbs After making Brockville her home in 2017, Katherine took on the role of Manager of Tourism in December. She has worked in large, medium & small organizations for both private and public entities in Canada and Africa. Her areas of expertise include communications, public relations, mic and business development, marketing and policy development. She was an elected Ottawa City Councilor from 2010 to 2014. While in office Katherine received an Urban Design Award for creating Ottawa’s first public square built on a city road, and was the co-chair for Ottawa’s 150th anniversary committee working on plans to stimulate tourism in 2017.
Director, Strategy Corp
Assistant Deputy Minister, Ministry of Tourism, Culture & Sport
President & CEO, Tourism Industry Association of Ontario (TIAO)
Beth Potter took over the reins as President & CEO of the Tourism Industry Association of Ontario (TIAO) in January 2011. Beth leads the advocacy efforts for the tourism industry – promoting the importance of tourism as an economic driver and job creator for Ontario – by working with business owners, tourism organizations and governments. Collectively, TIAO represents the 186,000 businesses and 389,000 employees that are dedicated to promoting and operating the Province’s tourism infrastructure. With more than 25 years of experience in the not-for-profit and tourism sectors, Beth has worked with a variety of boards, committees and volunteers across the tourism industry and from all walks of life. She also currently serves on the boards for the Metro Toronto Convention Centre, and the Ontario Chamber of Commerce, and is a member of the Advisory Council for the Ted Rogers School of Hospitality & Tourism Management at Ryerson University.
President & CEO, Ontario Motor Coach Association
The Honourable Daiene Vernile
Minister, Ministry of Tourism Culture and Sport
Daiene Vernile was elected to the Ontario legislature in 2014 as the MPP for Kitchener Centre.
Vernile previously served as the Parliamentary Assistant to the Minister of Research and Innovation. After serving as Parliamentary Assistant to the Minister of Transportation, as well as to the Minister of Research, Innovation and Science, she was appointed as the Minister of Tourism, Culture and Sport on January 17, 2018.
For nearly 30 years, Vernile covered economic, health, transit and social issues in Kitchener as an anchor and producer on CTV’s ProvinceWide. Vernile has been an active volunteer and community supporter for many years. She is an advocate for women’s issues, and has volunteered for 10 years at the St. John’s Kitchen.
Vernile is among 100 Alumni of Achievement from Wilfrid Laurier University honoured for inspiring lives of leadership and purpose. She and her husband, John, have three children.
General Manager, Tourism London
John is a past member of TIAO’s Board of Directors. In 2015, he was the recipient of the Canadian Sport Tourism Alliance Sport Tourism Champion of the Year Award, for his leadership in facilitating the attraction of over 20 national and international sporting events to London since 2002, which generated more than $120M in economic activity. John oversees a membership-based DMO, which features three business units that include sport tourism, culture, and entertainment and leisure travel, as well as meetings and conventions. London has the highest concentration of hotel rooms in the region, and hosts nearly 2.1 million overnight and 4 million day visitors annually.