Event Details
With FIFA World Cup 2026 on the horizon, Restaurants Canada's Webinar brings together perspectives from Destination Vancouver and Destination Toronto to unpack what's coming: visitor flow, citywide momentum, and the ripple effect across local businesses. Paired with insights from a leading operator in sporting events, Boston Pizza, along with Restaurants Canada's Regional VPs, the conversation grounds big-picture demand in day-to-day realities.
Tourists eat, drink, and gather—making foodservice businesses central to how they experience a destination and where much of their spending happens. Sporting events amplify this, bringing big crowds and even bigger opportunities for operators that are ready to meet the moment. We’ll focus on how to anticipate demand, manage pressure on your team and operations, and deliver a strong guest experience when it matters most. Whether you're in a host city or seeing spillover, this is about turning high-traffic moments into long-term performance—wins that support you and your team well beyond the final whistle.
Key Takeaways:
- Host city preparation: Event calendars, viewing rules/regulations, and operator toolkits from Destination Vancouver and Destination Toronto
- Operator expertise: Thought leadership from someone who's successfully navigated large sporting events
- Regulatory landscape: Updates and key considerations from Restaurants Canada's regional VPs
