About the Role

The Digital Content Specialist plays a key role in OSW’s destination marketing efforts by developing and managing content across digital platforms. This position is responsible for creating and curating written and visual content for the organization’s website and social media channels.

This role translates strategic marketing goals into compelling digital content that takes consumers through the guest journey. It also plays a hands-on role in content planning, production, distribution, performance analysis and reporting to ensure owned and earned marketing KPIs are met.

Core Competencies of this Role

To succeed in this role, you bring:

• A strong understanding of digital marketing platforms and tools

• A talent for crafting compelling, visitor-focused narratives

• Solid project management and organizational skills

• A results-oriented mindset and ability to collaborate effectively within a cross-functional team

• The adaptability to thrive in a fast-changing, creative environment

Key Areas of Responsibilities

• Social Media Management – Manage OSW’s consumer-facing social media channels (Instagram, Facebook, TikTok, and YouTube), including day-to-day planning, content creation, publishing, and monitoring. Stay up to date on social media trends and best practices to evolve strategies that position OSW as an innovative leader in the tourism space.

• Website Management – Oversee the day-to-day management of the consumer-facing website, ensuring all content including listings, blogs, itineraries, landing pages, and microsites support the organization’s brand and marketing objectives. Using OSW’s designated online platform, create and update pages, enhance site structure, and improve the overall user experience based on performance data and industry best practices. Collaborate with the Marketing & Communications Manager to align content strategies to drive traffic to support campaigns.

• Project Management – Support vendors and be the main liaison for OSW’s videography and photography partnerships.

• Business Plan – Work with Marketing & Communications Manager to implement the marketing objectives and tactics outlined in the business plan, and track progress to ensure accurate, timely reporting to the Ministry.

• Industry Engagement – Build and maintain relationships with tourism operators, DMOs, and other regional partners to source content, stay informed on developments, and ensure regional representation.

• Collaboration & Flexibility – Support a collaborative team environment by communicating clearly with colleagues, adapting to evolving project needs, and contributing to cross-functional initiatives. Participate in quarterly in-market visits with the OSW team.