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Tourism report shines light on need for a comprehensive provincial strategy

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(TORONTO, ONTARIO) - On December 13, 2022, the Tourism Industry of Ontario (TIAO) and the Ontario Chamber of Commerce (OCC) released the inaugural State of the Ontario Tourism Industry Report, a blueprint for the growth and recovery of the sector.

Ontario’s tourism industry is a vital contributor to the economy, representing $36 billion of the province’s GDP. While domestic and inbound travel improved in the latter half of 2022, the industry is not expected to recover from the pandemic until 2025.  

This report calls for a comprehensive strategy that addresses workforce development, regulatory burdens, infrastructure deficits and regional disparities. Recommendations were informed by two policy roundtables held in the Summer and Fall of 2022, bringing together tourism operators, industry experts, associations, chambers of commerce, and boards of trade from across the province.

We would like to thank our Lead Partner, Labatt Canada, and our Supporting Partners, Greater Toronto Airports Authority, Ontario Federation of Agriculture, Ontario Tourism Education Corporation, and Seneca College, for supporting this report.


About the Tourism Industry Association of Ontario (TIAO)

The Tourism Industry Association of Ontario (TIAO) works on behalf of its membership, collectively representing the majority of tourism businesses and employees across the province, to take on pressing policy issues that impact Ontario’s tourism industry. TIAO leads the way in government relations on behalf of tourism businesses and operators, destination marketing organizations, regional tourism organizations, and educators. We provide evidence-based policy recommendations to ensure all levels of government understand and address the multifaceted needs of the tourism industry.


About the Ontario Chamber of Commerce
For more than a century, the Ontario Chamber of Commerce (OCC) has been the independent, non-partisan, indispensable partner of Ontario business. The OCC’s mission is to support economic growth in Ontario by defending business priorities at Queen’s Park on behalf of its network’s diverse 60,000 members.

For more information, please contact:

Michelle Eaton
Vice President, Public Affairs, OCC| (647) 261-4594

Chris Bloore
President and CEO, TIAO | 416-906-4045

 December 13, 2022