Tourism Industry Association of Canada (TIAC) Canadian Travel Insights Dashboard, built in collaboration with Destination Canada and powered by Skift, is a new initiative providing regular and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators. This innovative platform, part of Destination Canada’s new Canadian Tourism Data Collective, is now live!
Check it out;
https://tourismdatacollective.ca/canadian-travel-insights…
TIAO’s Take:
This research report reveals promising insights for Ontario tourism operators. Ontario leads Canadian destinations in recent visits, familiarity, and likelihood of visits in the next 2 years. The report also highlights competitive destinations: Manitoba, Nova Scotia, Saskatchewan, and Alberta. TIAO advocates for increased national marketing to enhance domestic competition, making this report essential reading for tourism marketers.