Yesterday we hosted the 2024 Tourism Opportunities Forum at The Globe and Mail Centre. It was an impactful day bringing together industry leaders who provided thought-provoking discussions on crucial opportunities and challenges facing Ontario's tourism industry. A huge thank you to our sponsors The Globe and Mail & EPiQVision Inc. for making this important event possible!
Here are the key highlights from Tourism Opportunities Forum⬇
What Does Today's Tourism and Hospitality Workforce Need to Thrive?
👩💼 Adam Morrison, President & CEO of OTEC - Workforce Innovation provided insights on Ontario's tourism labour market, and recommendations on how organizations can retain top talent by thinking and training differently.
🌐 Second session of the 2024 Tourism Opportunities Forum featured a panel discussion with Joanne Wolnik, Ec. D., MBA, Stephanie Soulis, Manal Al-Khaled, MA and Karen Peacock on best practices in the workplace to develop a sustainable workforce, with recommendations on reducing turnover rate and showcasing tourism as a diverse and long term career opportunity.
What's on the horizon for Ontario's destination marketing?
🚀 Vincenza Ronaldi, President & CEO of Destination Ontario, shared highlights from its 2024-2025 business plan, focusing on bolstering the tourism sector as a key economic driver for Ontario. The insightful session also provided important market trends, data insights and opportunities for continued industry collaboration, ending with an engaging Q&A period with the audience.
👩💻 The final session of the Tourism Opportunities Forum featured an insightful presentation by Jessica Robinson at Globe Content Studio, who provided the latest insights on destination marketing with digital strategies, including the use of artificial intelligence. Jessica Robinson also highlighted important date on the Canadian Visitor, with an eye toward helping Ontario destinations grow market share within Canada.
Thank you to our attendees, speakers, and sponsors for joining us at the 2024 Tourism Opportunities Forum!
