Tourism sustains every corner of Ontario. It supports hundreds of thousands of jobs, fuels small and medium-sized businesses, and generates the tax revenue that helps sustain essential public services across the province.
TIAO’s Pre-Budget 2026 recommendations are anchored by the Forward Motion Strategic Playbook for Ontario’s Tourism Industry (2025–2030) and its six integrated objectives: attracting more visitors and spending; expanding transportation and access; strengthening workforce resilience; facilitating product development and capacity investment; advancing practical sustainability; and fostering collaboration and leadership across Ontario’s tourism ecosystem.
Collectively, these priorities support clear long-term outcomes, including growing visitor spending by 4% annually to $38.1 billion by 2030, creating 35,000 net new jobs, and generating an additional $1.5 billion in annual tax revenues.
Read the full Pre-Budget 2026 submission here: