This week, TIAO's President and CEO Chris Bloore joined Amanda Pfeffer on CBC's Ontario Today to talk about the labour crisis that continues to impact tourism businesses across the province. It was an excellent opportunity to highlight some of the positive steps the industry is taking to attract more people into our workforce.
Throughout our meetings and discussions with members and industry stakeholders, we're often asked how critical resolving the labour crisis is to ensure that the tourism industry can reach its full potential, and our response remains consistent. It is as critical as reopening borders and eliminating restrictions on operations during the pandemic. We've got a lot of work to do; but in the same way we cherish and value our customers, we must create a sustainable workforce that makes our employees feel valued and that they're part of something special.