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  • 30 May 2024 by Andrew Siegwart

    Municipalities in Ontario are on the front lines dealing with pressing community and economic issues like attainable housing, workforce development, transportation access, community safety, destination management, raising revenues from a limited number of tools such as accommodation taxes, and more.

    This is why TIAO’s advocacy team is preparing now to represent the industry’s needs at the Association of Municipalities of Ontario (AMO) Conference taking place on August 18-24, 2024 in Ottawa.  

    TIAO will bring together a powerhouse delegation of regional and sectoral tourism industry advocates as well as economic development leaders to make sure the voice of tourism is heard. During the event, the tourism delegation will meet with more than a dozen Ontario Ministers and their teams to advocate for: investments in local market recovery and growth, enabling infrastructure, healthy labour markets, and collaborative, data-driven decision making!

    Please reach out to me directly at with any issues you feel need to be brought forward during this year’s AMO Conference.

    We still have room for two more Members to join TIAO’s AMO delegation. If interested, please reach out to Carol Greenwood at


    Andrew Siegwart

    President & CEO
    Tourism Industry Association of Ontario

  • 29 May 2024 by Andrew Siegwart

    Summer 2024 is fast approaching, and TIAO is excited to host the Tourism Opportunities Forum in partnership with Globe and Mail and sponsored by EpiQ AV!

    This event is designed to help our members grow their businesses this season by expanding markets and building strong teams.

    Morning Workforce Sessions:

    • Get the latest data, insights, and predictions on the tourism labour market and learn how to attract and retain top talent with Adam Morrison, President & CEO of OTEC.
    • Hear from a panel of operators sharing workplace best practices in action, providing you with valuable strategies to implement in your own business.

    Afternoon Market Development Sessions:

    • Discover Destination Ontario's strategic plan to boost tourism economic performance this year. Vincenza Ronaldi, President & CEO of Destination Ontario, will offer insights on market trends, data-driven strategies, and collaboration opportunities.
    • Learn how destination marketing is evolving with technologies like Artificial Intelligence. Jessica Robinson, Content Manager at Globe Content Studio, will explore digital strategies to grow your market share within Canada.

    Event Details:

    • Date: Monday, June 3
    • Time: 10:00 a.m. to 4:00 p.m.
    • Location: The Globe and Mail Centre, Toronto

    Space is limited, so sign up ASAP to join your TIAO community for a day filled with valuable insights and collaboration opportunities.


    Andrew Siegwart

    President & CEO
    Tourism Industry Association of Ontario

  • 16 May 2024 by Jessica Ng

    It’s been another busy week at TIAO as we head into the Victoria Day long weekend. This past week:  

    • TIAO was at the Ontario Snow Resorts Association (OSRA)’s 60th AGM Conference and Trade Show, with our own Carol Greenwood (VP, Operations & Partnerships) leading a tourism panel featuring Destination Northern Ontario, RTO7, RTO4, and Discover Muskoka.
    • Andrew Siegwart was in Edmonton this week attending Rendez-vous Canada (RVC), the largest tourism trade show in the country.
    • And TIAO is continuing to work with Kingston partners, affected operators, government partners, and elected officials on the LaSalle Causeway closure, which is resulting in significant disruptions and revenue losses for Kingston’s summer tourism season. Read more below for the latest updates and for a joint letter from opposition critics in support of TIAO and industry advocacy.


    Thank you for your continued support. And as always, if you have any questions or comments, feel free to send me an email at

    Dr. Jessica Ng, PhD  

    Director, Policy & Government Affairs
    Tourism Industry Association of Ontario

  • 02 May 2024 by Andrew Siegwart

    As the industry gears up for the critical peak season ahead, TIAO has been laser-focused on two key areas crucial for a robust 2024 and ongoing economic rebound: workforce development and transportation infrastructure.  

    Recently, the tourism sector faced significant setbacks with reductions in Skills Development Fund (SDF) projects, impacting training and recruitment efforts province-wide.  We swiftly collaborated with Tourism SkillsNet Ontario (TSNO) partners to evaluate the immediate and long-term effects, given federal policy changes affecting international students and workers.  Our joint letter to Hon. David Piccini, Minister of Labour, Immigration, Training, and Skills Development, urges urgent action to support tourism workforce and business capacity.  Read our letter here.

    In addition, we hosted an open meeting to gather Member feedback on critical transportation services. Key findings reveal substantial gaps hindering growth, including reduced air service, underutilized commuter services, labor shortages, and integration challenges among transportation modes. TIAO will leverage this input to drive targeted advocacy efforts for improved transportation connectivity across Ontario. Meanwhile, we continue to advocate for enhanced services, like the recently announced early Via Rail service to Kingston.         

    And finally, we look forward to welcoming Members and partners to next week’s IMPACT conference (May 6&7, 2024).  There is still time to register, and I promise you it will be worth your investment and time.  

    Here are the Top-5 reasons why you need to be there: 

    1. The program is immersive, experiential, and delegates will be guided by Indigenous Elders, teachings, and operators.  
    1. Tourism operator case studies will be shared that showcase sustainability innovation while meeting consumer needs and trends.  
    1. Compelling tourism brands, e.g., The Four Seasons, Via Rail, Expedia, UNESCO will share leading insights.  
    1. Workforce planning & attainable housing creativity will take centre stage.  
    1. We will welcome Niagara West MPP Sam Oosterhoff, new Parliamentary Assistant to the Minister of Tourism, Culture, and Sport to his first TIAO Community event for an intimate fireside chat about rural economic development and sustainability. 


    Thank you to all TIAO Members and partners for your continued support, engagement and guidance.  



    Andrew Siegwart

    President & CEO
    Tourism Industry Association of Ontario