The Tourism Industry Association of Ontario (TIAO) and Skift Advisory have partnered to directly address a systematic challenge of the tourism industry in Ontario: The need for current, accurate, actionable tourism insights.
These joint efforts resulted in launching the TIAO Ontario Traveller Perception and Behaviour Monitor, the definitive research program fully equipping your organization with trusted, relevant data and insights to understand how to connect with high-value Ontario travel consumers i.e., intra-provincial travellers.
The TIAO Ontario Traveller Perception and Behaviour Monitor finally overcomes the tourism data availability limitations in Ontario. With the clear objective of fueling a data-driven tourism industry, this partnership allows to extend a significantly reduced cost through group pricing, enabling organizations of all sizes to access insightful analysis and contextual data on Ontario's dynamic tourism economy from regular surveying of representative samples of Ontario travel consumers.
For more details, please take a look at the program's visual sell sheet:
What is the TIAO Ontario Traveller Perception and Behaviour Monitor?
Understanding the data and insights void in Ontario around perceptions, intentions and behaviours of Ontario travel consumers, the TIAO Ontario Traveller Perception and Behaviour Monitor is a quantitative-based market research study tracking how Ontario travel consumers perceive destinations and assess their overall travel intentions and behaviours.
This is a subscription-based research program including
bi-annual reports and insights briefings (January: Winter & Spring Season / July: Summer & Fall Season) designed to directly support Ontario RTOs, DMOs, sector associations and tourism operators to make better informed business decisions around destination and experience development.
Key benefits for your RTO/DMO
Empowering Strategy Icon by Freepik Regular access to quantitative market research on the Ontario travel consumer market, at a significantly reduced cost through group pricing. |
Strategic Insights Icon by Eucalyp Insightful analysis to directly support destination development, management, and marketing efforts. |
Navigating Trends Icon by Freepik Current understanding on how market and societal trends are shaping Ontario travel behaviour. |
Strategic Positioning Icon by SBTS2018 Determine how best to position destinations and experiences to attract high-value Ontario travel consumers. |
Distinctive Alignment Icon by Freepik Align how your destination's unique competitive advantage aligns to Ontario travel consumer needs and aspirations. |
Yearly subscription options for your organization
ELITE RTOs/Local DMOs/Sector Associations |
$14,999 + HST annually |
Optional: Activation Workshops with focus on Product Development and Investment Attraction |
PREMIUM RTOs/Local DMOs/Sector Associations |
$12,499 + HST annually |
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STANDARD RTOs/Local DMOs/Sector Associations |
$9,999 + HST annually |
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BASIC Tourism Operators |
$2,499 + HST annually |
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