TIAO Ontario Traveller Perception and Behaviour Monitor

The Tourism Industry Association of Ontario (TIAO) and Skift Advisory have partnered to directly address a systematic challenge of the tourism industry in Ontario: The need for current, accurate, actionable tourism insights.

These joint efforts resulted in launching the TIAO Ontario Traveller Perception and Behaviour Monitor, the definitive research program fully equipping your organization with trusted, relevant data and insights to understand how to connect with high-value Ontario travel consumers i.e., intra-provincial travellers.

The TIAO Ontario Traveller Perception and Behaviour Monitor finally overcomes the tourism data availability limitations in Ontario. With the clear objective of fueling a data-driven tourism industry, this partnership allows to extend a significantly reduced cost through group pricing, enabling organizations of all sizes to access insightful analysis and contextual data on Ontario's dynamic tourism economy from regular surveying of representative samples of Ontario travel consumers.

For more details, please take a look at the program's visual sell sheet:

What is the TIAO Ontario Traveller Perception and Behaviour Monitor?

Understanding the data and insights void in Ontario around perceptions, intentions and behaviours of Ontario travel consumers, the TIAO Ontario Traveller Perception and Behaviour Monitor is a quantitative-based market research study tracking how Ontario travel consumers perceive destinations and assess their overall travel intentions and behaviours.

This is a subscription-based research program including
bi-annual reports and insights briefings (January: Winter & Spring Season / July: Summer & Fall Season) designed to directly support Ontario RTOs, DMOs, sector associations and tourism operators to make better informed business decisions around destination and experience development.

Key benefits for your RTO/DMO

Empowering Strategy

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Regular access to quantitative market research on the Ontario travel consumer market, at a significantly reduced cost through group pricing.

Strategic Insights

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Insightful analysis to directly support destination development, management, and marketing efforts.

Navigating Trends

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Current understanding on how market and societal trends are shaping Ontario travel behaviour.

Strategic Positioning

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Determine how best to position destinations and experiences to attract high-value Ontario travel consumers.

Distinctive Alignment

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Align how your destination's unique competitive advantage aligns to Ontario travel consumer needs and aspirations.

Yearly subscription options for your organization

ELITE RTOs/Local DMOs/Sector Associations	$14,999 + HST annually	2 Ontario Insights Reports with Detailed Destination Insights 2 Ontario Insights Briefings with Detailed Destination Insights 3 additional Research Questions specific to the destination (per each wave) SPSS/CSV data file per wave Optional: Activation Workshops with focus on Product Development and Investment Attraction
PREMIUM RTOs/Local DMOs/Sector Associations	$12,499 + HST annually	2 Ontario Insights Reports with Detailed Destination Insights 2 Ontario Insights Briefings with Detailed Destination Insights
STANDARD RTOs/Local DMOs/Sector Associations	$9,999 + HST annually	2 Ontario Insights Reports 2 Ontario Insights Briefings
BASIC Tourism Operators	$2,499 + HST annually	2 Ontario Topline Insights Reports