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Two priorities require our focus to be ready in the coming months.

One is people-focused and the other is market-focused.  As an industry, we need to grow our markets and teams. We are bringing key experts with key insights to showcase opportunities to make this happen.

Join us for the Tourism Opportunities Forum on Monday, June 3rd in Toronto.



2024 Labour Market Disruption & New Opportunities
Adam Morrison, President & CEO, OTEC

OTEC will share up-to-date data, insights, and predictions regarding the tourism labour market, disruptive forces, and workforce opportunities over the next 12 months.  OTEC will also share recommendations for thinking and training differently to attract and retain tourism employees at this critical time.  


Workplace Best Practices in Action
Karen Peacock, Destination Northern Ontario

Joanne Wolnik, Ontario's Southwest (OSW) RTO1
Stephanie Soulis, Little Mushroom Catering & Dining Lounge
Manal Al-Khaled, Greater Toronto Airports Authority (GTAA)

A panel of innovative tourism operators will share insights and best practices in recruiting and retaining talent in a hyper-competitive labour market. 



Ontario’s 2024 Marketing Plan
Vincenza Ronaldi, President & CEO, Destination Ontario

Destination Ontario will share highlights from its 2024-2025 business plan focusing on bolstering the tourism sector as a key economic driver for Ontario. The plan aims to drive growth and prosperity in Ontario’s tourism industry through strategic investments, impactful marketing campaigns and collaborative partnerships. The session will also provide important market trends, data insights and opportunities for industry collaboration.


Marketing Innovation through Technology
Jessica Robinson, Content Manager, Globe Content Studio

TIAO Visionary Partner, The Globe and Mail, will share the latest insights on destination marketing as well as digital strategies including Artificial Intelligence as part of tourism marketing.  The Globe and Mail will also highlight insights on the Canadian Visitor, with an eye toward helping Ontario destinations grow market share within Canada.    


Andrew Siegwart brings a wealth of experience and a diverse skill set to his role at TIAO. In his eight years as President and CEO of the Blue Mountain Village Association (BMVA), Andrew delivered exceptional advocacy results by building stakeholder coalitions, strengthening government relationships, and raising the organization's public profile.

Under his leadership, BMVA achieved significant milestones, including increased member engagement, award-winning destination marketing programs, financial sustainability, and regional economic development. Previously, as Senior Vice-President at the Retail Council of Canada (RCC), he successfully led critical business units and specialized teams, including events, education, sponsorship, communications, membership, research, and program development. His advocacy efforts, particularly in addressing key issues such as labor supply and workforce development, demonstrated his ability to work with a diverse membership base, tackle emerging challenges, and build strong coalitions and partnerships. 



Adam leads OTEC’s workforce development consulting services, working with industry, government, educators and communities to ensure businesses and destinations are prepared for the changing market. His commitment to workforce innovation has resulted in a broad portfolio of research, technology and sector-level strategy projects.

Adam is driven toward the continuous improvement of product and service offerings at OTEC and across the workforce ecosystem. Recent initiatives include a national systems-change exploration with the Future Skills Centre – Centre des Compétences futures (FSC-CCF) to design and field test components of a technology-enabled employment and training platform. Adam also led the design and launch of ALiGN, an online psychometric assessment model being deployed across Ontario.

Adam’s sector-based work includes a range of strategy and consulting services including projects such as Ontario’s Tourism Workforce Development Strategy 2012-17, commissioned by the Tourism Industry Association of Ontario (TIAO), and the Tourism SkillsNet Ontario network of sector-based training consortia, launched in 2018.



Little Mushroom Dining Lounge

Stephanie Soulis is the founder & CEO of Little Mushroom Catering & Dining Lounge in Cambridge. Stephanie and her company have won numerous Business Excellence Awards, including the Young Entrepreneur Award, Sustainability Award, Service Excellence in Hospitality, and the Small Business of the Year Award (11-50 employees). In 2019, Little Mushroom was named the Top Catering Company in the province by the Ontario Food Awards. In 2015, Stephanie was inducted into the Waterloo Region Entrepreneur Hall of Fame.

Stephanie has been Chair of the Hospitality Program Advisory Committee for Conestoga College for the past six years. She has served on the Waterloo Region Tourism Board, the Greater K-W Chamber of Commerce Board, the Culinary PAC at Conestoga and chaired the Foodlink Waterloo Region board. Stephanie is an advisor to the Waterloo Region Food System Roundtable and Tourism SkillsNet Ontario regional working group.

LMC has been Feast On Certified through the Culinary Tourism Alliance since 2017. In 2024, she developed regional Food Tours through Stroll Walking Tours and highlights local gems within Waterloo Region to sold out groups. 

Ontario’s Southwest (RTO 1)

Joanne currently serves as the Executive Director of Ontario's Southwest (OSW) Regional Tourism Organization, a role she assumed in 2021. Prior to this, Joanne spent eight years as the Manager of Tourism Development with OSW. Her diverse background includes municipal roles in economic development and tourism, as well as entrepreneurial experience as the owner/operator of an equestrian facility. Joanne's academic qualifications include a designation in Economic Development, an MBA, and a Honours degree with a specialization in tourism. What drives Joanne is her genuine passion for the people and communities that make Ontario's Southwest a remarkable place to live, work, and visit. She is inspired by the individuals who contribute to the region's vibrant tourism industry and is committed to its continued growth and success.

Destination Northern Ontario & Tourism Excellence North

Karen Peacock, Senior Coordinator of Workforce Development & Industry Training (WDIT) led the development and implementation of the Tourism Excellence North 3-Year pilot program, after joining Destination Northern Ontario in November 2015 and the Tourism SkillsNet North program in 2021.

Tourism Excellence North program was awarded the Tourism Innovator of the Year at the 2018 Ontario Tourism Summit in Windsor and Tourism SkillsNet North won OTEC’s Workforce Innovation & Collaboration Award at the 2023 Ontario Tourism Summit in Toronto. Both programs are delivered through the Workforce Development and Industry Training pillar at Destination Northern Ontario. The WDIT Pillar, on its own and through several partnerships, proactively guides workforce development and industry training for tourism operators and destinations, their employees, educators, and others who support the tourism industry in Northern Ontario.

Previously, as Executive Director of the Art Gallery of Sudbury, Karen led its transformation into a financially sustainable organization, guided its business plans for the new Franklin Carmichael Art Centre, and supported and won the Community Builders of Excellence in Arts Award in 2013. 



Destination Ontario

Vincenza is an experienced senior executive with the Ontario Public Service with a history of policy analysis and program development and delivery. After graduating from the University of Toronto in 1991, Vincenza began her career with CILT as the Peer Advocate where she embraced the principles of the Independent Living philosophy and has been actively promoting the rights, freedoms, and responsibilities of persons with disabilities ever since. Currently, she is the President and CEO of Destination Ontario, a provincial agency responsible for marketing Ontario as a travel destination in partnership with the tourism industry and other levels of government. 


Globe Content Studio

Jessica Robinson is the Content Manager at Globe Content Studio, the content marketing division of The Globe and Mail. She pairs journalistic storytelling and insights in uniquely creative executions for brands like Destination Canada, Mailchimp, and Sunnybrook Hospital Foundation.

Ticket Name Sale Ends Price Quantity
31 May 2024
Log In Required
GROUP RATE (3 or more - 1st ticket at Member Rate, Next 2 or more tickets at $105 each) plus HST 31 May 2024 $105.00
Non-Member 31 May 2024 $200.00
GROUP Rate (3 or more - 1st ticket at Non-Member Rate, next 2 or more tickets at $175 each) plus hst 31 May 2024 $175.00

03 Jun 2024
10:00am - 4:00pm EDT

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  • The Globe and Mail Centre, 17th Floor, 351 King St E, Toronto, ON, M5A0N1, CA