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Event Details

Two priorities require our focus to be ready in the coming months.

One is people-focused and the other is market-focused.  As an industry, we need to grow our markets and teams. We are bringing key experts with key insights to showcase opportunities to make this happen.

Join us for the Tourism Opportunities Forum on Monday, June 3rd in Toronto.


MORNING SESSIONS

 

2024 Labour Market Disruption & New Opportunities
Adam Morrison, President & CEO, OTEC

OTEC will share up-to-date data, insights, and predictions regarding the tourism labour market, disruptive forces, and workforce opportunities over the next 12 months.  OTEC will also share recommendations for thinking and training differently to attract and retain tourism employees at this critical time.  

 

Tourism Operator Panel 
A panel of innovative tourism operators will share insights and best practices in recruiting and retaining talent in a hyper-competitive labour market. 


AFTERNOON SESSIONS

 

Ontario’s 2024 Marketing Plan
Vincenza Ronaldi, President & CEO, Destination Ontario

Destination Ontario will share highlights from its 2024-2025 business plan focusing on bolstering the tourism sector as a key economic driver for Ontario. The plan aims to drive growth and prosperity in Ontario’s tourism industry through strategic investments, impactful marketing campaigns and collaborative partnerships. The session will also provide important market trends, data insights and opportunities for industry collaboration.

 

Marketing Innovation through Technology
Jessica Robinson, Content Manager, Globe Content Studio

TIAO Visionary Partner, The Globe and Mail, will share the latest insights on destination marketing as well as digital strategies including Artificial Intelligence as part of tourism marketing.  The Globe and Mail will also highlight insights on the Canadian Visitor, with an eye toward helping Ontario destinations grow market share within Canada.    

ANDREW SIEGWART
TIAO

Andrew Siegwart brings a wealth of experience and a diverse skill set to his role at TIAO. In his eight years as President and CEO of the Blue Mountain Village Association (BMVA), Andrew delivered exceptional advocacy results by building stakeholder coalitions, strengthening government relationships, and raising the organization's public profile.

Under his leadership, BMVA achieved significant milestones, including increased member engagement, award-winning destination marketing programs, financial sustainability, and regional economic development. Previously, as Senior Vice-President at the Retail Council of Canada (RCC), he successfully led critical business units and specialized teams, including events, education, sponsorship, communications, membership, research, and program development. His advocacy efforts, particularly in addressing key issues such as labor supply and workforce development, demonstrated his ability to work with a diverse membership base, tackle emerging challenges, and build strong coalitions and partnerships. 

 


ADAM MORRISON
OTEC

Adam leads OTEC’s workforce development consulting services, working with industry, government, educators and communities to ensure businesses and destinations are prepared for the changing market. His commitment to workforce innovation has resulted in a broad portfolio of research, technology and sector-level strategy projects.

Adam is driven toward the continuous improvement of product and service offerings at OTEC and across the workforce ecosystem. Recent initiatives include a national systems-change exploration with the Future Skills Centre – Centre des Compétences futures (FSC-CCF) to design and field test components of a technology-enabled employment and training platform. Adam also led the design and launch of ALiGN, an online psychometric assessment model being deployed across Ontario.

Adam’s sector-based work includes a range of strategy and consulting services including projects such as Ontario’s Tourism Workforce Development Strategy 2012-17, commissioned by the Tourism Industry Association of Ontario (TIAO), and the Tourism SkillsNet Ontario network of sector-based training consortia, launched in 2018.

 


VINCENZA RONALDI
Destination Ontario

Vincenza is an experienced senior executive with the Ontario Public Service with a history of policy analysis and program development and delivery. After graduating from the University of Toronto in 1991, Vincenza began her career with CILT as the Peer Advocate where she embraced the principles of the Independent Living philosophy and has been actively promoting the rights, freedoms, and responsibilities of persons with disabilities ever since. Currently, she is the President and CEO of Destination Ontario, a provincial agency responsible for marketing Ontario as a travel destination in partnership with the tourism industry and other levels of government. 

 


JESSICA ROBINSON
Globe Content Studio

Jessica Robinson is the Content Manager at Globe Content Studio, the content marketing division of The Globe and Mail. She pairs journalistic storytelling and insights in uniquely creative executions for brands like Destination Canada, Mailchimp, and Sunnybrook Hospital Foundation.

Ticket Name Sale Ends Price Quantity
Member
31 May 2024
$125.00
Log In Required
GROUP RATE (3 or more - 1st ticket at Member Rate, Next 2 or more tickets at $105 each) plus HST 31 May 2024 $105.00
Non-Member 31 May 2024 $200.00
GROUP Rate (3 or more - 1st ticket at Non-Member Rate, next 2 or more tickets at $175 each) plus hst 31 May 2024 $175.00

03 Jun 2024
10:00am - 4:00pm EDT

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  • The Globe and Mail Centre, 17th Floor, 351 King St E, Toronto, ON, M5A0N1, CA
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