ROLE DESCRIPTION:
The Stakeholder Relations Coordinator (SRC) plays an integral role within Destination Markham Corporation by developing and sustaining key relationships (both B2B and B2C) to stimulate the visitor economy in Markham.
This role reports to the DMC City Lead, and collaborates with the DMC Coordinator and Marketing Team. The SRC is responsible for leading and executing DMC’s initiatives aligned with DMC’s strategic business plan related to stakeholder and business outreach and relationships,
business equipping, research and industry intelligence and CRM management. The SRC oversees the daily activities of the DMC Ambassadors, Marketing Assistant and Database Administrator.

KEY DUTIES & RESPONSIBILITIES:
Stakeholder Relations:
- Develop and implement stakeholder relations plan according to DMC strategic and business priorities.
- Liaison, building and stewardship of relationships with key business stakeholders and stakeholder groups of the visitor economy: hotels, F&B and other hospitality businesses and organizations, sports, leisure and cultural properties, events, meetings, conferences, attractions, BIA’s, business clusters and associations.
Business Equipping:
- Develop and implement business-equipping initiatives, workshops/education programs, communications, and opportunities in response to current business and industry priorities.
- Establish support through help line and chat room on the DMC web platform.
- Update business resources and toolkit information such as policies, grants, and programs.
- Inform marketing of updates to the DMC website and marketing plan as it relates to DMC stakeholders and DMC initiatives.
DMC Ambassadors Program:
- Develop, implement and coordinate priorities and work plan for the ambassadors’ program, aligned with DMC business plan.
- Recruit, onboard, supervise and coordinate the work of DMC’s Ambassadors.
- Develop, implement, and operate a multi-lingual online and telephone support service (help line, email, and chat box) and establish DMC’s “concierge” service.
Research and Database Management:
- Coordinate the collection of industry data and trends from industry associations, Markham businesses and other secondary sources, including primary research initiatives.
- Maintain and grow DMC’s B2B and B2C database and oversee the CRM system.
Other Duties:
- Work with DMC coordinator and marketing agency to ensure support, awareness and promotion of DMC programs and ambassadors initiatives.
- Develop and monitor metrics and key performance indicators for the various initiatives related to stakeholder relations business and ambassadors program.
- Establish B2B and B2C informal communication processes and tools
 

KEY COMPENTENCIES:
- Management & Leadership: Demonstrates self-management, professionalism and engagement; leads by example.
- Communication: strong written and verbal skills with experience utilizing various communication mediums. Models active listening and communicates in an effective, respectful and empathetic manner.
- Teamwork: Interacts with others in an inclusive, collaborative and respectful way that creates effective working relationships. 
- Service Excellence: Meets or exceeds service standards when interacting with stakeholders and staff. 
- Accountable & Results Oriented: Demonstrates ethical behaviour and accountability, aligns with corporate values, and abides by relevant policies and legislation. 

KEY REQUIREMENTS:
- Minimum 3 years relevant experience in tourism and hospitality, event marketing, sales and/or communications.
- College/University degree in business, tourism and hospitality, event marketing or equivalent
- Strong working knowledge of Microsoft Office (Word, Excel and Power Point and Outlook)
- Knowledge of program delivery in-person and virtually on Zoom (or equivalent)
- Strong oral and written communication skills.
- Excellent customer service skills.
- Excellent attention to detail, coordination and time management skills.
- General knowledge of social media marketing platforms (IG, Facebook, Twitter)
- Fluency in English (written and verbal) required
- Fluency in additional language(s) is considered an asset
- Experience with a CRM system is considered an asset
 

WORKING CONDITIONS:
- Presentations to various stakeholders requiring standing and orator capabilities
- Valid driver’s license to commute to various stakeholder sites
- On-demand to respond to after hour communication issues and/or requests
- Work remotely: Temporarily due to COVID-19

Destination Markham Corporation welcomes applications from all qualified candidates. We are committed to accommodating people with disabilities and will work with you to meet your needs upon request.

Please note, only those selected for interviews will be contacted.