Event Details
Destination Ontario and Environics Analytics analyzed 16 Ontario tourism product categories to understand the types of domestic (Ontario) consumers that frequent these different experiences across the province. The findings will better equip tourism businesses/operators to plan and target current and potential new, local and non-local audiences.
Join this session as Larry Filler, Senior Vice President and Practice Leader, Environics Analytics, delivers the results focused on these eight (8) product categories:
1. Theatre & Film
2. Museums & Heritage Sites, Science & Education
3. Art Galleries
4. Opera, Ballet & Symphony
5. Foodie Destinations, Food Trails & Food Festivals
6. Wine Regions
7. Breweries, Cideries & Distilleries
8. Farmers’ Markets
Learn how to
1. Target the right audience with the right tourism products and experiences.
2. Identify the right platforms and advertising channels to reach that audience.
3. Understand the unique attributes of potential high-value audiences.
About our speaker:
As a Senior Vice President and Practice Leader (Tourism, Insurance, and Loyalty Industries) at Environics Analytics, Larry Filler helps organizations realize the value of their data assets by developing and implementing data-based strategies. He has over 30 years of experience in CRM, database and loyalty marketing, assisting clients in many industry sectors, including technology, financial services, retail, automotive, packaged goods, loyalty, travel and not-for-profit.
This event will be recorded and shared, along with a copy of the presentation, to all registrants. Please direct any questions to DO.Partnerships@ontario.ca.
