Do you want more groups coming to your destination?

In partnership with Alternative Sales Strategies, starting in 2024, OMCA is launching ‘Group Strategies’ - a consulting arm of the association that can assist you in building customized destination development group strategies and targeted plans to bring more group sales to your destination. OMCA’s Group Sales Growth Strategies can also help you with tracking economic impact, industry training, research, and developing tools to help make your destination group-oriented and friendly.  

The goal is to help destinations get started in the group travel market as well as help established destinations secure even more groups and help your stakeholders understand the economic value of this market. 

Take advantage of this opportunity to learn best practices for ensuring the safety and resilience of your destination, fostering sustainable growth in tourism development. 

Vince Accardi
President
Ontario Motor Coach Association (OMCA) | Motor Coach Canada (MCC)

Vince's career has been spent working with like-minded professionals who are passionate about building a competitive and vibrant tourism sector in Canada. He is an accomplished tourism industry professional with comprehensive experience in association management, marketing, government relations and business development in national and regional, not-for-profit tourism associations. Vince leads the association’s advocacy for the group travel sector and advocates on both federal and provincial regulatory issues.

Jennifer McGregor
President
Alternative Sales Strategy

Jennifer McGregor, with 28 years of experience in the Tourism and Hospitality Industry, is the President of Alternative Sales Strategy. She started her career at 15, guiding tours and attending tradeshows for her family’s tour companies that provided services worldwide and receptive services in Canada. After earning a tourism and hospitality degree from Niagara College and a Bachelor of Arts degree focusing on marketing and languages, she joined Niagara Falls Tourism as their Travel Trade Marketing Manager. Jennifer has represented the Niagara Tourism Industry for over 20 years, specializing in the travel trade and MC&IT markets. She briefly left Niagara to implement a sales department at the Art Gallery of Ontario following its $276 million renovation, bringing in millions of dollars of new sales and markets. Returning to Niagara Falls Tourism, she hosted major travel trade events and tripled sales in the first three years as Director of Sales for HOCO Ltd. During the pandemic, Jennifer opened her own consulting company to help destinations with strategies and marketing.