The 50 – 30 Challenge is an initiative between the Government of Canada, Canadian businesses and diversity organizations.
The goal of the program is to challenge Canadian organizations to increase the representation and inclusion of diverse groups within their workplaces, while highlighting the benefits of giving all Canadians a seat at the table.
The 50 – 30 Challenge asks that organizations aspire to two goals:
- Gender parity (50% women and/or non-binary people) on Canadian boards and/or in senior management; and
- Significant representation (30%) on Canadian boards and/or senior management of members of other equity-deserving groups, including those who identify as Racialized, Black, and/or People of colour (“Visible Minorities”), People with disabilities (including invisible and episodic disabilities), 2SLGBTQ+ and/or gender and sexually diverse individuals, and Aboriginal and/or Indigenous Peoples. The program and participants recognize Indigenous Peoples, including First Nations, Métis and Inuit, as founding Peoples of Canada and underrepresented in positions of economic influence and leadership.
Dr. Wendy Cukier
Founder & Academic Director of the Diversity Institute,
Academic Director of the Women Entrepreneurship Hub; and
Research Lead of the Future Skills Centre